Blog

As featured on http://lifexpe.com/advice-digital-marketers-starting-role Originally posted on LinkedIn Whether you’re a seasoned digital marketer on your 3rd, 4th or 5th tour-of-duty, or just entering a new role after nailing a job interview, you should have the same question for your first

This blog was originally on LinkedIn In the media – what the experts are saying… I recently read an article on 9 ways to motivate people without money by Ilya Pozin on the Inc. website. There’s also the excellent book Drive, by Daniel

This blog was originally posted on LinkedIn CEOs are constantly trying to reinvent their brands. They want to ensure that they stay relevant, connected, and distinguished. But do they have the right formula for building the brand?

This blog was originally posted on LinkedIn The average person sees 5,000 – 8,000 messages per day. How will you cut through that clutter to make sure your message stands out? Tell them a memorable story. Information Obesity Epidemic There’s an

This blog originally was on LinkedIn In order to promote their brands, website, or products, companies are increasingly shifting budgets towards online marketing tools. Is your online strategy reaching the right audience effectively? Banner ads, rich media ads, social media

This article originally appeared on LinkedIn. If KPIs are a way to track performance, what KPIs should you actually be measuring? Sales Revenue First and foremost, sales revenue is the #1 KPI that should be measured. Right? But that’s

This article originally appeared on LinkedIn. The best companies in the world connect with users to help drive their innovation pipelines. Are you? Want to know how to improve it? Ask those who use it! The realization that innovation can’t be

This blog originally appeared on LinkedIn. There are a number of areas that you need to focus on as a startup. Here's the 4 most crucial. Talent You can't overlook the need to get extremely talented people on board. In today's

This blog originally was posted on LinkedIn Forget NPS. There is a number of criticisms of the Net Promoter Score system including these I found at Wikipedia & Forrester. I’ll add to the lists. Asking “How likely you are to recommend our company/product/service