From Reporting to Decisioning: Make PMM’s Value Undeniable
Systems, Not Slides — Chapter 8: Metrics, Dashboards & ROI
“What you can’t measure, you can’t defend. What you can’t explain, you can’t scale.”
Every PMM has lived this moment.
Most marketing teams say they want feedback.Very few design systems to actually capture it — and even fewer turn it into action.
That’s the gap Chapter 4 of Systems, Not Slides is built to close.
In modern marketing, messaging doesn’t