AI isn’t coming for your job.
It’s coming for your workflow.
That line tends to stop people in their tracks — and it should. Because for most product marketers and marketing leaders, the real disruption isn’t about headcount. It’s about
This article originally appears on Medium.
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Marketing leadership is a dynamic and ever-changing role that requires vision, strategic thinking, and adaptability. Successful marketing leaders understand that staying up-to-date on the latest trends, fostering
This originally-authored article first appeared on iMedia Connection. In today's cluttered digital world, understanding the customer isn't a nice-to-have -- it's a must-have. Unbeknown to most marketers, though, many online research companies recruit participants from paid panels. While paid-panelist research
This blog originally appeared in Marketingprofs, May 4, 2016.
Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the right message, at the right time?
Answering that question isn’t easy, but
This blog originally appeared on Oct. 11, 2016 in influenceandco.com
Newsjacking is one of the oldest tricks in the PR playbook. Breaking news happens, and media outlets scramble to find experts who can add context. And there’s no better way
This blog originally appeared on 29 April 2016 in memeburn.com
The marketing community’s obsession with finding the right audience has only intensified in the digital age. With so many ways to track consumer behavior now, we’re constantly seeking the next best
This blog originally appeared in convinceandconvert.com
Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full
Originally appeared in Entrepreneur online magazine, June 14, 2016.
On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when voters
It’s not enough to make a great product. People have to want it.
Originally appeared in Entrepreneur online magazine.
Failure is almost a rite of passage in the startup space, with nine out of 10 new businesses crashing and burning.
Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
Originally appeared in Entrepreneur online magazine.
Founders are notoriously secretive folks, often believing they must keep their ideas under wraps lest some other entrepreneurs