Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium provides new ways for organizations and brands to connect with customers across all sectors. The explosion in usage of smartphones
Through readings, case studies, and hands-on projects, you will come away from this course with an understanding of successful online marketing strategies, user-generated content, search, social media and networks, mobile, and web analytics. To supplement concepts, leading marketers, designers, and
Learn everything needed to create a successful digital marketing campaign. Each topic covered enables you to move toward building your own digital marketing strategy. Explore the capabilities of the tactics, timing, and techniques, and learn what to measure to make