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This originally-authored article first appeared on iMedia Connection. In today's cluttered digital world, understanding the customer isn't a nice-to-have -- it's a must-have. Unbeknown to most marketers, though, many online research companies recruit participants from paid panels. While paid-panelist research

This blog originally appeared in Marketingprofs, May 4, 2016. Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the right message, at the right time? Answering that question isn’t easy, but

This blog originally appeared on Oct. 11, 2016 in influenceandco.com  Newsjacking is one of the oldest tricks in the PR playbook. Breaking news happens, and media outlets scramble to find experts who can add context. And there’s no better way

This blog originally appeared on 29 April 2016 in memeburn.com The marketing community’s obsession with finding the right audience has only intensified in the digital age. With so many ways to track consumer behavior now, we’re constantly seeking the next best

This blog originally appeared in convinceandconvert.com Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full

Originally appeared in Entrepreneur online magazine, June 14, 2016. On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when voters

It’s not enough to make a great product. People have to want it. Originally appeared in Entrepreneur online magazine. Failure is almost a rite of passage in the startup space, with nine out of 10 new businesses crashing and burning.

Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product. Originally appeared in Entrepreneur online magazine. Founders are notoriously secretive folks, often believing they must keep their ideas under wraps lest some other entrepreneurs

This blog originally appeared on LinkedIn Why your CRM system is failing you? You have a robust CRM system, right? It’s designed to manage interactions with current and future customers, sales, marketing, service. You will be surprised to know that it

As featured on http://lifexpe.com/advice-digital-marketers-starting-role Originally posted on LinkedIn Whether you’re a seasoned digital marketer on your 3rd, 4th or 5th tour-of-duty, or just entering a new role after nailing a job interview, you should have the same question for your first