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Ray Beharry

Motivate employees – without money? Discover their Motivational Theme

This blog was originally on LinkedIn In the media – what the experts are saying… I recently read an article on 9 ways to motivate people without money by Ilya Pozin on the Inc. website. There’s also the excellent book Drive, by Daniel
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B.U.I.L.D. Your Brand

This blog was originally posted on LinkedIn CEOs are constantly trying to reinvent their brands. They want to ensure that they stay relevant, connected, and distinguished. But do they have the right formula for building the brand?
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Cut Through the Clutter: Woo Them with a Memorable Story

This blog was originally posted on LinkedIn The average person sees 5,000 – 8,000 messages per day. How will you cut through that clutter to make sure your message stands out? Tell them a memorable story. Information Obesity Epidemic There’s an
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The Battle for Attention Online

This blog originally was on LinkedIn In order to promote their brands, website, or products, companies are increasingly shifting budgets towards online marketing tools. Is your online strategy reaching the right audience effectively? Banner ads, rich media ads, social media
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The King of KPIs

This article originally appeared on LinkedIn. If KPIs are a way to track performance, what KPIs should you actually be measuring? Sales Revenue First and foremost, sales revenue is the #1 KPI that should be measured. Right? But that’s
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The Keys to User-Driven Innovation

This article originally appeared on LinkedIn. The best companies in the world connect with users to help drive their innovation pipelines. Are you? Want to know how to improve it? Ask those who use it! The realization that innovation can’t be
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Lessons I Learned from Working with Startups

This blog originally appeared on LinkedIn. There are a number of areas that you need to focus on as a startup. Here's the 4 most crucial. Talent You can't overlook the need to get extremely talented people on board. In today's
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One Powerful Question You Need to Build Your Brand

This blog originally was posted on LinkedIn Forget NPS. There is a number of criticisms of the Net Promoter Score system including these I found at Wikipedia & Forrester. I’ll add to the lists. Asking “How likely you are to recommend our company/product/service
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Mobile Marketing

Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium provides new ways for organizations and brands to connect with customers across all sectors. The explosion in usage of smartphones
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Content Marketing

Through readings, case studies, and hands-on projects, you will come away from this course with an understanding of successful online marketing strategies, user-generated content, search, social media and networks, mobile, and web analytics. To supplement concepts, leading marketers, designers, and
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