Digital Marketing – Strategy

Learn everything needed to create a successful digital marketing campaign. Each topic covered enables you to move toward building your own digital marketing strategy. Explore the capabilities of the tactics, timing, and techniques, and learn what to measure to make sure your efforts provide return your investment (ROI). Focus on creating content and analytics that you can use to measure and present results. Course sessions combine lecture-based learning with practical exercises and peer feedback to develop your understanding of digital marketing. There also will be the opportunity to respond to a brief from a real company and to go head-to-head pitching ideas.

https://www.sps.nyu.edu/professional-pathways/diplomas/marketing-and-public-relations/digital-marketing/DIPL1-CE3230-digital-marketing-strategy.html#more-details