Through readings, case studies, and hands-on projects, you will come away from this course with an understanding of successful online marketing strategies, user-generated content, search, social media and networks, mobile, and web analytics. To supplement concepts, leading marketers, designers, and content strategists from the industry will address special topics, such as email marketing, user experience design, search engine optimization (SEO), online community building, and mobile and geo-marketing. Also, examine these topics firsthand through group projects and exercises, and leave this course with a solid understanding of the available digital marketing tactics, tools, and resources.
https://www.sps.nyu.edu/professional-pathways/diplomas/marketing-and-public-relations/digital-marketing/DIPL1-CE3232-digital-marketing-content-strategy.html