Ray Beharry
Ray Beharry
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Interview with Gur Tsabar of Our Authentic Careers
August 4, 2016
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I had an interesting, introspective look back at my career – and the underlying themes and motivations for how I ended up where I am today, and what drives me to want to become a better version of myself. Show Notes: Ray Beharry, VP/Head of Marketing, Pollfish Do you ever think about the concept of purpose or mission; or what it is I’m doing here on this planet? [2:02] What is it that you do today? [4:54] Are you today in your career where you thought you would be when you were younger? [6:12] When’s the earliest idea you had of what you wanted to be when you grew up? [8:17] What did your parents do? [11:06] What impact did your parents have on your career and decision making processes throughout the years? [12:55] On a scale of 0-10, where 0 is a total non-issue and 10 is a big large gloomy shadow, how large a shadow would you say financial…

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Advice to Digital Marketers Starting a New Role
July 19, 2016
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Whether you’re a seasoned digital marketer on your 3rd, 4th or 5th tour-of-duty, or just entering a new role after nailing a job interview, you should have the same question for your first day: “What’s going to make this a success?” And they should be asking that, not just of their boss – but of others around them as well, that are directly and indirectly linked to the company’s digital marketing efforts. This discipline of setting a goal and objective – based on other’s inputs forms the early pages of the successful digital marketer’s play book. It gives them an understanding of what’s been done before, and what people will expect your to bring to the table – it’s how they will measure your value. The next question to answer is, “How are you going to make this a success?” Digital Marketers Need to Listen The next generation of digital marketers will need to listen carefully to their customers, their competitors…

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One Powerful Question You Need to Build Your Brand
August 7, 2015
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Forget NPS. There are number of criticisms of the Net Promoter Score system including these I found at Wikipedia & Forrester. I’ll add to the lists. Asking “How likely you are to recommend our company/product/service to a friend or colleague” falls short on a few fronts. First, the customer may recommend your brand, but may also recommend your competitor as well! NPS doesn’t account for this. “Hey Jim, would you recommend your BMW?” “Yes, but I’d also recommend my Audi, I love that car as well”. Also, it doesn’t not capture the relative value that is placed on the company/product/service. It tells us nothing about what the motivators are behind the customer’s decision, or relative satisfaction. How much do you love the brand? Is it something you can’t do without? Can you ever see yourself going back to another brand? Here’s the one question you should be asking each customer: “Are you better off now than you were before – as a result of our…

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B.U.I.L.D. Your Brand
July 26, 2015
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CEOs are constantly trying to reinvent their brands. They want to ensure that they stay relevant, connected, and distinguished. But do they have the right formula for building the brand? B.U.I.L.D. your brand, from the ground-up CEOs, no matter how personally attached they are to their brand, don’t define it. It’s their employees that do. Front-line employees are responsible for every touch point, and every interaction a customer has with the organization. Not only are they the face of the brand, but they are the ones who are most insightful when it comes to defining it – and they assume the most ownership of it. How do you empower them to B.U.I.L.D the brand? Begin with the customer first. It’s imperative that the organization be customer-focused, versus being operationally-focused. Understand their needs, wants, desires – and their perceptions of how your organization fulfills them. As well as your competitors… After all, unless you are the electric company, there are alternative ways for…

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Lessons I Learned from Working with Startups
June 16, 2015
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There are a number of areas that you need to focus on as a startup. Here are the 4 most crucial. Talent You can’t overlook the need to get extremely talented people on board. In today’s economy, employees have more options for work, and employers less to attract, motivate, and retain them. Today’s society is one of “free-agents” – and both your direct and indirect competitors are finding all sorts of new ways to provide benefits (other than compensation) and create environments where employees are happy about coming to work – and want to stay! The most critical task for leadership is to find the right people, put them in the right roles, and with the right goals. It’s crucial for a startup to get the right people on board, who are going to be committed, productive, and empowered. Otherwise, precious time and resources are wasted when a recruit doesn’t work out. Culture A Brand is the reason why a customer buys from you, Culture…

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